To bring the best ceramic tile and natural stone available to the market in a way that makes it easy to find, easy to understand and affordable.
To provide our dealers the means to show tile and stone effectively and provide them with a distribution channel that gives them a competitive advantage.
We aim to create value to the consumer and to our dealers through honesty, integrity and excellence in products and services.
I got into the tile business almost by accident in the '70's. I owned a fireplace store and sold brick and stone installations as part of that business. I saw a great looking tile installation and decided that would go along well with what we did. As I started researching tile, I discovered that I loved the way it looked and after installing a couple of store displays, I found it was the easiest material to maintain that I had ever seen.
I became a tile-only contractor in the '80s and then came to The Cronin Company in 1989 as the ceramic tile product manager. I still love tile and stone and continue to get excited as new technology continues to make tile better looking, more durable and more reasonably priced. I can't claim to be unbiased; I love tile, but I do know these simple tips would prevent nearly every problem I've ever seen.